myntra Used AI

Myntra is Using AI to Improve Users Experience

Online fashion retailer Myntra is using futuristic technologies like data mining and artificial intelligence. AI to enable originators to think of examples and styles that can support deals for clothing producers.

The Flipkart-claimed organization has effectively tried this inside with its two in-house brands Moda Rapido and Here and Now which are fueled by AI.

These brands in Myntra s private mark portfolio have been getting an incredible reaction from clients for their “machine-created” plans.

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Myntra Using  AI

myntra

“The product utilizes information like plans and styles that are famous, cuts that clients lean toward… it, at that point, thinks of plans without anyone else utilizing AI that has been utilized by the two in-house brands,” said Myntra Chief Products Officer Ambarish Kenghe.

He included that Myntra is currently taking a gander at banding together with brands in India and different nations to permit the product.

“The product utilizes information like plans and styles that are famous, cuts that clients lean toward… it, at that point, thinks of plans without anyone else utilizing AI that has been utilized by the two in-house brands,” said Myntra Chief Products Officer Ambarish Kenghe.

He included that Myntra is currently taking a gander at banding together with brands in India and different nations to permit the product.

“Innovation has been at the center of Myntra. We have a gigantic measure of information accessible as far as what individuals are searching for, what they are really purchasing and what they aren’t,” he said.

Aside from utilizing machines to think of new outlines, Myntra is likewise taking a gander at utilizing enlarged reality (AR) to upgrade associated with shoppers.

Myntra is taking a shot at adding a component to its application for buyers that can rate the client’s clothing and in the long run, enable them to wear garments that are in form.

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Software Use by Myntra 

Another cool feature is the use of augmented reality to make ‘talking t-shirts’ for its Roadster brand. On pointing at the (AR-enabled) t-shirt, the design almost comes to life.

“We have a design where users can see various parts of a motorcycle’s engine. While its early and it will be sometime before the t-shirt hits the market, but we think there are a number of ways in which various brands can leverage this,” Kenghe said, adding that these innovations will help Myntra in differentiating itself from other players.

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Flipkart – which is locked in an intense battle with US-based Amazon for leadership in the Indian e-commerce market — had acquired Myntra in 2014 to strengthen its play in the fashion category.

Fashion is one of the largest categories in the e-commerce industry and one of the fast-growing as well.

 

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